Where the traditional market analytics and due diligences often fall short are out-of-date information and incomplete visibility on company risks. This can be true for assimilation of rapidly changing market trends, potential environmental and social risks, supply chain risks, and external factors. The reason is usually the lack of time allocated for the audit and either too little (e.g. market landscape) or too much information (e.g. data deluge from news) available, depending on the metric. This can have a direct impact on the target company’s future valuation and integration success.